The Basics of Nonprofit Mailing
The Basics of Nonprofit Mailing
You can qualify for USPS nonprofit mailing if you are a nonprofit organization. USPS nonprofit marketing mail is mailed at reduced postage rates. Nonprofit mail can be a great way to assist your organization in fundraising along with general announcements and marketing. Direct mail can help you reach previous donors, or a specific target area based on the type of nonprofit you are.
Items You Can Mail Using Nonprofit USPS Marketing Mail
Some eligible items you can utilize nonprofit mail for are booklets, newsletters, self-mailers, and letters that weigh under 16 ounces. It’s important to note that only materials from the authorized nonprofit organization can be mailed at nonprofit rates. You cannot use these rates for mailings on behalf of unauthorized parties or cooperative enterprises. Additionally, there are specific rules regarding the advertising of products and services, ensuring that the nonprofit rate is used appropriately and exclusively for the authorized organization.
Nonprofit Mail – Who is Eligible
To qualify for Nonprofit USPS Marketing Mail rates, an organization must be structured for a nonprofit purpose, with no net income benefiting private stockholders or individuals. Organizations must meet specific criteria and obtain special authorization from the United States Postal Service® to mail eligible materials at these discounted rates. It’s important to note that IRS nonprofit status alone does not automatically qualify an organization for Nonprofit USPS Marketing Mail prices.
Different Postage Types for Nonprofit Mail
There are three main types of nonprofit postage: stamps, meters, and indicia. While they all offer the same nonprofit postage rates, they differ in appearance. Stamps can be applied by your mail service provider, while meters are used to print postage directly onto the mail. Indicia, which can be added by your printer or mail service provider, are often used for bulk mailing.
Many nonprofits prefer stamps for appeal letters to give them a more personal touch, while indicia are commonly used for informative mailings like newsletters. If you have your own postal permit, be sure to use that number on your indicia. If you don’t have one, use your mail service provider’s permit number. When using indicia, remember that you’ll be paying the post office to fund the permit. Always verify that the permit number is correct when reviewing your proofs to avoid any issues.
How to Apply as a Nonprofit
To qualify for Nonprofit USPS Marketing Mail rates, you must obtain specific authorization. This authorization allows you to use these rates at any Post Office with PostalOne! access. However, if you’re mailing from a location without PostalOne! access, you’ll need to verify your authorization before your mail will be accepted at these discounted rates. Additionally, remember that you still need to secure mailing permits and pay any necessary fees to mail at presorted prices.
ADM Can Boost Your Nonprofit with Nonprofit Mail
As your go-to West Palm Beach direct mail marketing provider, we specialize in all things direct mail. This includes helping nonprofit organizations reach their audiences and target areas through direct mailing. With a nonprofit discount, you can take full advantage of ADM’s automated mailing system. Find out more about us on our website or learn how to contact us here.
To learn more about nonprofit mailing, check out these resources below:
