Make Your Direct Mail Design Engaging – 3 Tips
Utilizing direct mail marketing can benefit your business in a multitude of ways. For most industries, direct mail is great because it is easy to track both ROI and response rate. It gives you the ability to target a specific prospect list that you want and basically guarantees an open rate at the mailbox. All you need is their exact address. But once you get their attention it is crucial to both get your message across and captivate your audience. They need to remember your brand, your message, and/or the product or service you are advertising. To avoid being tossed in the “junk mail” pile, the design of your mailer is everything.
Figure Out Your Goals
Perspective is very important when planning your direct mail marketing strategy. A common mistake is to focus the design on getting the reader to take action. While CTAs and personalization can increase this, that should not be the focus of engaging direct mail. Instead, the main goal of your campaign should be to ensure that your mail is opened in the first place.
Most people receive a lot of mail each day. There is a lot of competition in every mailbox, so it is important to stand out. With a simple goal in mind – getting your mail open and read – it gives you the perspective to make the right decisions moving forward.
Utilize Visual Elements
Part of the reason that direct mail can be so effective is the visual aspect of it. It is a completely visual medium – so why not take advantage of your brand elements and colors? Utilize them so they do as much of the work as possible. It is also important to limit the number of words you use on your graphics and printing. Let your visual elements and colorful illustrations do the heavy lifting.
Find the Right Size and Material
It is always a good idea to experiment with the size of your print marketing and mailers. Sometimes bigger mail can catch people’s attention and that can be the difference in getting those prospects through mail. We offer all kinds of sizes for mailers, brochures and even envelopes.
Sight is not everything in direct mail – the feel of the paper and print material is a huge factor as well. Make your marketing pieces feel higher end with glossy or sleek finishes. Matte finishes and thick cardstock can also give a professional touch to your mail. All these factors need to be considered when designing your mailing campaigns.
ADM is Your West Palm Beach Direct Mailer
Auto Direct Mail is here for your small business in Palm Beach County. Located in West Palm Beach, we have been a trusted partner for direct mail marketing in the county for over two decades. We have a team of designers who can help you create the perfect piece to send out for your mailing campaign. As direct mail automation experts, we can help you target the right areas and reach your audience. To learn more about Auto Direct Mail, check out our website. You can get started today by visiting this page.
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