Direct Mail Automation: A Basic Guide
What is direct mail automation? The basic definition is utilizing technology to send physical mail by creating and personalizing it. Main components of this include customizable templates, performance tracking tools, automated mailing processes, and integration with customer databases and mailing lists. The basics of direct mail include targeting a mailing list or specific area of your audience with printed marketing materials and sending them through the post office.
Direct Mail Basics
Direct mail marketing is one of the older forms of traditional marketing and continues to have a great return on investment for most industries. Any physical piece of mail that is marketing or promotion related that lands in your mailbox is direct mail. While digital marketing is gaining popularity, email marketing is much less effective than direct mail marketing. For example, while only 20-39 percent of emails are opened, up to 90 percent of direct mail is opened. While digital channels continue to advance and change, direct mail is evolving. It can complement your digital marketing strategy by extending your reach and amplifying your message.
Direct Mail Automation Benefits
The biggest benefit of automating your direct mail campaigns is a boost in efficiency. Cut down on time spent on campaign management – set up workflows to automatically send campaigns as well as track them. Another benefit is added personalization and targeting. With a customer list or mailing list, you can deliver letters with customer names to their physical mailbox – something that is truly powerful. Improve your ROI – focus on your target audience with personalized content. Enhance the scalability of your business by reaching larger audiences without worrying about doubling your marketing budget.
The Different Formats of Direct Mail
For different marketing goals, there are various formats of automated direct mail. Letters are the most common and are suitable for detailed communication, welcome messages, and special offers. They hold more information and can be used for a more formal approach as well. Postcards are perfect for promotions, invitations, quick announcements, and anything that needs to be both engaging and concise. These can be more creative since you want to make sure you catch your audience’s attention and are remembered. Self-mailers are a great way to save on marketing costs – these are folded or sealed and do not require an envelope. This is another great option for announcements or promotions and can really pop with the right design techniques. Brochures and flyers are recommended for showcasing upcoming events, current products, or new services. Detailed information can be included and often companies like to utilize these for new clients.
Auto Direct Mail – Direct Mail Automation is What We Do
At Automated Direct Mail (ADM), we have been servicing our loyal Palm Beach County customers for over 30 years. We are the biggest direct mail marketing agency in the county and have over 2000 customers that trust us thanks to our top-notch customer service. If you want to get started on a direct mail automation campaign, check out our contact page. You can learn more about our direct mail services on our website today.
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