Does Direct Mail Work?
While digital marketing is alive and well, what does that mean for traditional marketing like direct mail and in-person? If you want to reach a local audience and connect with them, mail marketing can get their attention. This is a great way to make a personal connection with physical printed material. With less competition at the mailbox, mail marketing remains one of the most effective channels of marketing. There are a few reasons why direct mail is still an effective marketing tool – so let’s dive in.
Mail Feels Easier to Remember
It may not be the case for everyone, but it seems like there is more meaning behind physical mail than a digital ad. There is something special about having a piece of print marketing material in your hands or finding it in your mailbox. It almost gives you a more human feeling – someone designed it, put it in an enveloped, and sent it to your door. There have been studies showing that spending more time with a
Better Response Rate than Email Marketing
With email marketing, your average response rate will be less than a half of a percent. In mail marketing, a high performing campaign will generate responses over 4 percent of the time. As a whole, the ROI for mail speaks for itself – nearly 30%. Only social media and email marketing have better ROI – and the response rate for homes receiving mail marketing is over 5 percent. Despite digital channels becoming more popular, direct mail marketing holds its own.
Ease of Use and Targeting
Because direct mail marketing is easy to understand, it is more effective. Once you reach your intended audience it is simple for them to process your print marketing material. As long as you can resonate with your customers it will be easy for them to understand. Which in turn makes your direct mailer even more effective.
As far as targeting goes, you can reach a large area or audience with mail marketing and EDDM – Every Door Direct Mail. You have the ability to target your ideal client and ensure that your print material shows up in their mailbox. You can use the USPS website to look at EDDM routes in your area. Enter a zip code or use the map to find a neighborhood or residential area you would like to target. From there you can see information about the route like number of homes, businesses, age range, and average household income and size. Your direct mail campaign can be very specific as long as you are aware of your target audience.
Auto Direct Mail is Your West Palm Beach Partner
When it comes to mail marketing in West Palm Beach, no one does it like us. ADM is the leading direct mail automation agency in Palm Beach County. With over 20 years of experience, local businesses of all sizes can trust us with their direct mail marketing jobs. No matter how big or how small! To get started on a direct mail marketing campaign, contact us today. You can learn more about ADM on our website here.
If you want to learn more about the effectiveness of direct mail marketing, check out these other great resources below:
