Auto Direct Mail – Postage Rate Basics of Direct and EDDM

Direct mail is a great way to make the most of your marketing budget and directly communicate with previous customers or prospective buyers. At Auto Direct Mail, we have been perfecting the automated mail marketing process for over two decades. But there is a lot of confusion when it comes to the cost of mailing and postage. So, we figured we should help our clients, or anyone interested in understanding basic postage rates. There are different classes of mail but also different types – including Every Door Direct Mail (EDDM). So, let’s dive into the basics of mail postage rates and types.

Bulk Rates for USPS Commercial Mail

If you have never mailed for your business before, it can seem overwhelming and complicated. A lot of different factors go into it – size, weight, and even the location that you drop off your mail can drastically change the rate you pay for your mail and postage. This makes it challenging to calculate the price accurately for each piece of mail you are sending out for your business. Using the USPS Price Change Index for postage pricing, check out the official postage rates in the table below:

Direct Mail vs. EDDM – Differences in Strategy

The main separator between these two direct mail channels is the audience that gets the mail. Using location-based targeting, EDDM is a service from the post office where you can select specific mail routes. Every stop in the route receives your marketing mail and you can select it using the USPS website. But normal direct mail involves putting together or purchasing a mailing list. This is a list of individual addresses of businesses, individuals, or families based on your company and your marketing goals. EDDM is great for certain industries where you do not need to personalize your mail or just want to hit a local area. With a cheaper rate you can save money if your goals relate to geolocating your audience. But if you need a specific audience to be targeted with personalization and names, direct mail is the way to go. It can be worth using the extra budget to ensure you deliver to a specific audience.

Auto Direct Mail (ADM) Is Your Direct Mail Partner

Here at Auto Direct Mail, we know the importance of making the most out of your marketing budget. We automated the entire direct mailing process so you can take on the rest of your business. With over 1000 local West Palm Beach clients, we put them first to ensure their success. We offer all types of direct mail services, and even print marketing and more. Check out our website to see what all we offer. You can contact us today to learn how to get started on your next direct mail marketing campaign.

Learn more about direct mail and EDDM by checking out these other great resources below:

Resource 1 | Resource 2 | Resource 3