Nonprofit Mail Guide: Fundraising and More
With digital ads and marketing emails on the rise, nonprofit mail and direct mail marketing can help your nonprofit organization stand out from the crowd. Communicate with a personal and physical touch – direct mail is an effective fundraising strategy for nonprofits. Support the mission of your organization and utilize direct mail to boost your donations and acquisition rates of donors. Deepen the relationships you have with your supporters and keep them updated with your cause and any upcoming events.
Nonprofit Mail Basics
For nonprofit organizations, direct mail is a channel that offers a tangible connection with members and donors that can raise fundraising efforts. A personal touch that comes with a physical piece of mail will give your supporters something to resonate with. A well-designed piece of mail with a custom gloss finish can leave a lasting impression and be the reason that someone remembers your organization. Advertise your cause and mission to prospective donors and arrive in their mailbox to give them a physical connection.
The Benefits of Direct Mail for Nonprofits
Maybe you have heard some of the negative myths of direct mail – that it is dead, that it is no longer effective, or just something bad about it. This is due to the prominence and the rise of digital marketing and online advertising. If you or your organization is doubting the effectiveness of this “old school” marketing channel, ADM will change your mind. The reality is that a well-designed and executed nonprofit mail campaign can be more effective in raising money compared to email campaigns.
Personal Touch
Reading emails can get repetitive and mundane – some potential donors might delete them or skip reading them altogether. Put your marketing mailers on their doorstep so they feel that personal nonprofit message.
Tangible Reminder
Having your marketing material in your audience’s actual hands is powerful. There is something special about being able to physically hold a piece of your marketing and brand for your nonprofit organization. Leaving it out on the table or keeping it as a reminder is a great way to improve your donor or member loyalty.
Tell a Story
Direct mail can convey facts and cover the story of your organization better than any digital marketing campaign. Connect with potential donors and previous donors to ensure you boost fundraising efforts. Give insight and background to your mission or cause increasing donations or any upcoming events.
ADM is Your Mailer for all Nonprofit Marketing
Automated Direct Mail (ADM) has been a trusted partner to Palm Beach County nonprofits for over 25 years. We have a fully automated direct mail process and with nonprofit stamps and postage, you can get the most out of your marketing budget. Whether you need to send postcards for brand awareness or fancy invitations for member or fundraiser dinners, we can handle everything. We have a team of designers, printers, and mailers ready to go. To learn more about our mailing service, check out our mail page. You can get started on an order by contacting us today.
Check out these other resources to learn more about nonprofit mailing:
