Auto Direct Mail – 3 Holiday Mail Strategies for Your Brand
This holiday season, memorable auto direct mail marketing campaigns can give your business a much-needed boost heading into the new year. Design and format are crucial when it comes to making a lasting impression with your holiday campaigns. Interactive features paired with visuals that catch the eye can not only get the attention of potential customers but also leave a lasting impression. This is the goal of auto direct mail – keeping your brand on the forefront of people’s minds when we are in the middle of the busiest time of the year.
Top Auto Direct Mail Marketing Holiday Strategies
Use the Season When Designing
Whatever season you are targeting, it is imperative you design the mail piece to reflect that season. Incorporate holiday themes, imagery, colors, and more. You might use bright colors and vibrant imagery in the summer with beaches or backyard activities. But for the holiday season and winter, you may want to go with more reds, golds, and greens. Snowy scenes can be utilizing as well – anything that can appeal to their senses and evoke the season. Always include CTAs (calls to action) so recipients can be guided on the rest of the process. Point them to your website, sending an RSVP, or a chance to use a coupon or code.
Utilize Relevant and Timely Offers
After you identify which seasonal opportunities will benefit your brand it’s time to know your audience and develop offers that will resonate with them. Direct mail campaigns during the holidays are most effective when the messaging hits on the emotions and needs during the holiday season. Since a lot of people are searching for gifts, your direct mail can highlight discounts, offers, and gift ideas. Always remember that the key is getting people to engage – so a sense of urgency must be created. We recommend exclusive deals and limited time offers.
Carefully Plan Your Timeline
In seasonal marketing, timing is crucial. Work in advance to plan out your direct mail campaign so your audience receives your message at the best optimal time. Start with your desired date of delivery and work backwards from there. We will help but you should always take design, printing, and mailing times into account. If you are planning for a sales campaign based around Black Friday, you may want to get your direct mail in mailboxes at least a couple weeks before. For Christmas campaigns, we always recommend the first or second week of December for in-home dates. You want to always give your customers plenty of time and opportunities to act on your seasonal offer while it is still relevant.
Auto Direct Mail Can Handle Your Holiday Campaigns
When it comes to auto direct mail in West Palm Beach, nobody does it like us. Automated Direct Mail (ADM) has been a trusted partner by thousands of local businesses for over two decades. We specialize in all kinds of mail and print campaigns and always put our clients first. If you are interested in our direct mail services, read more on our mail page. You can also learn more about our story here.
Check out these other great resources below to learn more about holiday direct mail.
