Direct Mail Marketing – How to Use it for Your Business
As a business owner or marketer, there is a lot of noise in the marketing world to cut through for success. But a great way to connect with your audience is a traditional marketing channel – direct mail. Engage with customers and personalize your marketing campaigns to grab their attention. Decision makers can be hard to reach with digital marketing, so direct mail marketing can provide an easier route. But the real question – how cost-effective is direct mail? It depends on the industry and type of business you are in, but there are a few things to consider.
Benefits that Come with Direct Mail Marketing
Mail is Personal and Tangible
Most people are not interested in marketing emails, but physical mail is a different story. Over 75 percent of American consumers have said they trust ads in magazines, mailers, and newspapers more than digital advertising. There is something more valuable with physical marketing material that you can hold in your hand. It resonates with your audience longer than any banner or Google Search ad.
Personalization
Not only are consumers of today desiring personalization in marketing but they are expecting it. Over three-quarters of people end up feeling frustrated if the ads or marketing they see are not personalized. Companies and organizations are seeing added revenue from adding personalization in traditional marketing campaigns like direct mailing. Mailing gives you the option to do more than include your customers’ names – you can add donor information, previous orders, and much more.
People Open Mail – Response Rates
Unlike modern marketing channels like digital advertising, physical mail offers a guarantee to be seen by your audience. People don’t check their mailbox to immediately throw the whole pile of mail away. You at least take the time to look at every piece before sorting it or trash it. But direct mail also leads in response rates – and the numbers have only gotten better recently. While email marketing campaigns garner an average click rate of less than 2 percent, response rates for some industries of mail marketing are nearly 10%. Almost half of your audience will open your mail and read your marketing messages.
Build Trust with Something Familiar
Direct mail is nothing new – this marketing channel has been around for many years. Unlike digital ads, there is nothing in a marketing mailer that can give your computer a virus or get yourself easily scammed. There is credibility and trust with consumers when it comes to mail in general. The worst-case scenario for your business is that your mailer gets thrown away. But one of the greatest benefits of direct mail is the familiarity of it.
ADM is Your Local Direct Mail Marketing Partner
If you have a local business in West Palm Beach, you should consider working with Automated Direct Mail (ADM) to utilize direct mailing as a marketing strategy. ADM has been a leader in Palm Beach County direct mailing for over two decades. We put our customers first and the results back it up. Get started by checking out our mailing page on our website. You can see how to get started by finding our contact page.
Check out these other great resources below to learn more about direct mail marketing:
