Direct Mail Marketing vs. Email Marketing
New year, new marketing strategies. With direct mail you can hit your audience the “old-school” way. But there are a lot of benefits that help you get the most out of your marketing budget. With more digital marketing channels being out there for businesses to reach their audience, which is most like direct mail? Email marketing is the digital version of mail so why not compare the two for your business and marketing? Over 4 billion people use electronic mail, so why not target your previous customer list or try to find new ones? To compare mail marketing and email marketing, we must look at a lot of factors between the two channels.
The Difference Between Direct Mail and Email Marketing
Direct Mail Basics
What is direct mail? It involves sending mail or physical marketing materials like catalogs, brochures, or postcards directly to the mailbox of your recipient. This channel gives you an option to give a personal and tangible touch to your marketing strategy. Unlike digital marketing, this can be used as a powerful tool that can give a lasting impression for your brand.
Email Marketing Basics
A digital marketing channel, email marketing is the process of sending emails or digital messages to the email inbox of your recipient. This method is a great way to reach a big audience fast at a rate that is pretty cost effective. Since it is a digital channel, you can easily track the performance and analytics of each email marketing campaign. Thanks to this, marketing teams can measure the success of campaigns quickly, so they can tweak as needed and adjust. A downside of email marketing is that they can be less effective. Specifically, open rates and response rates will be much lower due to crowded inboxes and spam filters.
Marketing Costs
Most of the investment for both email and mail marketing campaigns will be in acquiring audience data. If you are going after new consumers that have never interacted with your brand, you need a way to reach them. Whether you are purchasing a direct mailing list of addresses or using email contact data, this is the first step. For direct mail, you can save on your budget with low-cost mailers like postcards, but more design and texture elements will cost more. The additional costs for email marketing include the platform you use, content, and designing.
ADM is Your Direct Mail Partner
Automated Direct Mail has been partnering with businesses of all sizes in Palm Beach County for over two decades. We work with you to achieve your marketing goals and get the most out of your budget. We have automated the entire direct mail process so you can focus on what matters most – your business! Reach your audience physically with mail marketing. Take a look at our mail page on our website to learn more about this service. You can contact us today to see how you can get started.
Check out these other great resources to learn more about direct mail marketing:
