4 Benefits of Direct Mail
4 Benefits of Direct Mail Marketing
Choosing where to focus your marketing dollars can be difficult for local business owners. Direct mail marketing through Auto Direct Mail can be a good start. It can feel impossible to know which route or marketing channel is right for you and your business. There are a lot of options out there – digital marketing, print media, direct mail, print marketing, traditional advertising, and more. Whether you have a limited marketing budget or tight deadlines to work around, choosing a marketing channel with the best response rate and highest ROI is crucial for your business.
Since direct mail can be viable for many small and local business types, we put together a list of four benefits to help pick the right option. Auto Direct Mail is here for local businesses in Palm Beach County.
The Basics of Direct Mail Marketing
You can hit mailboxes of potential customers in a target area with physical mail – which is exactly what direct mail marketing is. Utilize print marketing with the postal service and send custom flyers, mailers, brochures, and more. You can even send menus, coupons, and product catalogs.
Ease of Use
There are not nearly as many hoops to jump through for direct mail as digital marketing channels. You don’t have to worry about learning a new platform, complex bidding strategies, or paying a team or specialist to monitor campaigns daily. There are less steps and components to getting the job done – no keywords to target or exclude. All you need is the content you want to send out and the mailing list/target information for us. We will handle the rest.
Generate Brand Loyalty – Assisting Recall (With Tactile Value)
Today, it is important to leave a lasting impression and get your brand remembered. And with so many aggressive online ads and scams, traditional marketing like direct mail can feel more trustworthy to customers. The best benefit of direct mail is building brand recognition and trust once your physical print material is in their hands. Leaving something tactile behind gives your business a lasting impression for that potential customer.
Scope of Targeting Capabilities
There is no guessing when it comes to geotargeting with direct mail marketing. Target specific demographics with your mailing lists or saturate an area with EDDM, every-door-direct-marketing. EDDM is a great way to hit an entire “route,” ensuring that every house has your marketing materials. Auto Direct Mail is your Palm Beach County direct mail hero! This is our specialty, and it has been for decades.
Mailbox Fares Less Competition
With everyone’s attention online, your competition is probably spending a lot of money on digital marketing channels. That means more opportunities for your business in the mailbox. The average person sees more than 50 ads online each day, on top of 75-100 emails or more. Compared to their mailbox – they only receive 2 physical pieces of mail each day. With much less marketing materials in the mailbox, it only makes sense to put some of your marketing budget towards direct mail.
Choose Auto Direct Mail as Your Direct Mail Partner
We have been in this direct mail marketing business for nearly 30 years. That’s why you can trust us to ensure that your custom print marketing materials make it to the mailboxes of your potential customers. To get started with Auto Direct Mail you can find our website here or contact us.
To learn more about direct mail marketing, check out these other resources below:
