Effective Direct Mail Marketing Examples
In a digital world, it is still important for your business to maintain a physical presence in your local area. An effective direct mail marketing strategy can build brand loyalty and recognition with potential customers. Return on investment can be delivered if you get your plan done right. Avoid the junk pile and be sure to utilize a compelling approach to be seen from the stack of mail.
At Auto Direct Mail, we have worked with many local West Palm Beach businesses that have seen proven results from offline direct mail marketing engagement campaigns. To help generate ideas to start your campaign, we put together a list of direct mail examples to inspire you for your strategies.
Provide New Prospects with Something to Hold Onto – Like a Welcome Card
Build your brand presence with direct mail marketing; you can send new people in your local area a welcome postcard. This is a great way to give a more memorable thank you than a welcome email. Unlike a marketing email, your physical welcome card or postcard will not get buried among hundreds of other emails in their inbox.
Share Limited Time Promotional Offers
With direct mail marketing, you can inform your customers of more than just what your business does and who you are. You can go a step further and encourage conversions or actions – offer your leads and customers promotions that are only available for a limited time.
These promotions can be some of the more effective direct mail marketing campaigns because they urge customers to act. Whenever you read an offer that is “only available for a limited time,” you feel like you need to act immediately. These are recommended for leveraging in bottom-of-funnel campaigns or during the holidays to encourage conversions from leads.
Send Your Contact Info on a Simple Postcard
Sending out a direct mail marketing campaign with a postcard that is simple and has a clean design, a clear call to action, and contact information is an easy option. A simple but effective route, you can use this to showcase your contact info. For a brick-and-mortar business to your local area, this can be huge. You can also add a short URL made for the sole reason of sharing on your direct mail campaign. This way you can track your responses through this channel. The important part is standing out to your recipients since they already receive a lot of mail.
Invite Previous Customers to a Loyalty Program
One of the most effective customer retention ideas for direct mail marketing is a loyalty program. They are a staple in marketing – targeting a group of customers that regularly purchase from your brand or visit your website, and you can reward them to ensure that they keep coming back.
Utilizing direct mail to send out loyalty program invitations can make previous customers feel important. Getting the invite in the mail rather than a text message or email gives it a sense of prestige that they would not otherwise feel. Foster organic loyalty and utilize direct mail marketing to ensure that your customers feel valued.
Utilize an EDDM Campaign to Target a Specific Area
You can target a specific USPS route or location with Every Door Direct Mail (EDDM) campaigns. This is an affordable and easier route for hitting every household in a certain city or ZIP code. Save money by using this USPS program and don’t worry about purchasing a mailing list. Nearly half the cost of standard postage, this is a great way to get your name out and make sure your local areas and audiences are covered.
ADM Specializes in Direct Mail Marketing
Located in West Palm Beach and your go-to direct mail marketing agency, Auto Direct Mail is here for you. We have been trusted for over 25 years. We work with the post office to ensure you reach your target audience and hand them your print marketing materials. You can learn more about the services we provide here. Or check out our contact page to get in touch with us.
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