Direct Mail Marketing Examples
As a business owner, generating brand awareness and communicating with previous clients can be a hassle. But with direct mail marketing, you can reach your audience without blowing your entire marketing budget. At Automated Direct Mail, we are a trusted Palm Beach County direct mail partner. We can handle every step of the mail marketing process. But it can be overwhelming – so let’s go over our favorite direct mail marketing examples.
Make Your Campaign Personalized
You can leave a lasting impression by personalizing your direct mail marketing by addressing your audience by name. Adding a personal touch can be the difference between your recipient throwing away your marketing mail and keeping it around to remember you. You can do more than just add their name on the envelope. A great way to personalize your mail is to add their first name to the letter or material you are sending them. If you are reaching out to donors for a nonprofit you can mention their name and provide the amount they donated last time. These are great ways to improve your brand and customer loyalty. Create a campaign that can be more impactful by being more memorable.
EDDM (Every Door Direct Mail) Campaigns
We always recommend EDDM as a great direct mail marketing example for our clients. It is both cost-effective and simple. With an EDDM campaign, you can target every house/property on a specific USPS route in a certain zip code. This method is great because you do not need to purchase a mailing list – since this is run alongside the USPS. Another advantage to EDDM is the fact that it is about half the cost as standard postage. You probably receive EDDM at your mailbox every week or so. Any time you receive marketing mail like a pizza menu from a local restaurant and it is addressed to a “current resident,” there is a good chance it is EDDM.
Sending New Prospects a Welcome Card
A great way to grow the presence of your brand is to send welcome cards or postcards to new people in the community. Thanks to the tangibility of a postcard, it will be much more memorable than a welcome email. Make someone feel welcome and they might keep the card around, rather than an email getting buried in their inbox. They will feel valued and this campaign aids in fostering brand loyalty in the future.
Limited-Time Offerings or Promotions
Instead of general mail about your business, you can inform your customers about seasonal deals, limited time offers, or special deals on new products. Offering customers and leads a promotion like this in the mail can better encourage conversion and actions alike. These can be some of the most effective direct mail marketing examples due to the sense of urgency created to act on the offer immediately. Utilizing these during the holidays or at the bottom of the funnel campaigns can boost your conversion rates.
Let Automated Direct Mail Handle Your Direct Mail Marketing
At ADM, we are experts in all things direct mail marketing. We automated the whole process so you can worry about the important parts of your business. Along with all these direct mail marketing examples, we also handle everything in house. Based in West Palm Beach, we have been helping all types of businesses execute direct mail marketing for decades. Learn more about us on our website or check out our direct mail page to see how you can get started today.
Take a look at these other resources for more direct mail marketing examples:
